Publish your Business Page for Facebook marketing purposes
Now, with awesome contents, you are ready to publish your Facebook Business Page for the world to see.
Log into Facebook, click on ‘Edit Page’, then click on ‘Edit Settings’ and under ‘Page Visibility’, uncheck ‘Unpublish Page’.
Promote your Business Page for Facebook marketing purposes
After publishing your Business Page, you can start to promote the page.
Like the Page and inform your Grandma, family and friends
You can be the first to Like your Business Page and then invite those closest and dearest to you, who will always provide the best support to you and your business – your family and friends, to Like the Page. They could then possibly share it with their friends, giving your new Business Page a boost by gaining new fans!
Promote your Business Page within your business establishment and leverage on other social media platforms
If you have a physical store, prominently display the Facebook sign to tell your customers that you are now on Facebook and they could support and follow your business by Liking your Business Page. To make it easier for your customers to Like you, you can consider capturing your Facebook Business Page link onto a QR code so that they could just scan the code and they will be brought to your Business Page.
You can also include the QR code or your Facebook Business Page link on menus, promotional materials, brochures, etc. to spread the news. Educate your staff to inform customers, suppliers, etc. that your business is now on Facebook and they can follow your business by Liking it. Get the biggest exposure within your control and means.
Don’t forget to leverage your presence on other social media platforms (e.g. Twitter, Pinterest, LinkedIn, Google+, etc.) by informing your followers that your business can now be found on Facebook. Also, can’t neglect your the other valuable online asset – your business website. On the website, you can include a Facebook plugin so that your website visitors can simply click on that button and land on your Facebook Business Page – as easy as 1, 2, and 3.
Promote your Business Page using Facebook resources
You can use Facebook ‘Promote Page’ whereby you specify your target audience so that Facebook can then promote your Business Page to those users that meet your criteria.
Of all the posts you have made, you can choose one that is of significance or relevance to your business and you can then ‘Boost Post’ so that it could reach out to more people, thereby generating awareness and buzz.
Offer discount coupons, organize contests and / or sweepstakes
To accelerate the awareness of your Business Page amongst your targeted audience (in terms of more Likes), you can offer discount coupons as an incentive for users to Like your Business Page. You can also organize contests (e.g. photos, essays, etc.) or a sweepstake (giving away some prizes) to gain more traction for your new Business Page.
Whatever your choice, you’ll need to ensure that your contest or sweepstake adheres to Facebook guidelines (terms and conditions for contests and sweepstakes are on the Facebook website). Run afoul of Facebook guidelines, you will be penalized with your Business Page being taken down.
There you have it – you have set up your Facebook Business Page, included some awesome posts and content, employed some promotions to gain awareness and traction and you are on your journey of Facebook marketing. It’s not as difficult as you might have imagined, right? Just take action as inaction leads you nowhere.
As you embark on the road of Facebook marketing, remember that this is just the start of a fun, long and engaging journey and going forward, this will require your commitment to time and resources to grow this platform in support of your business.
You will need to consistently post engaging and relevant content to keep your fans and audience informed and engaged. Remember that your fans have also Liked other Pages and you are fighting with others to get their attention. You need to constantly expose your business to them, otherwise, like the saying goes ‘Out of sight, out of mind’. But posting too frequently might incur the wrath of your fans and run the risk of an UnLike as frequent posts could clog up the newsfeed of your fans, thereby irritating them. You will need to strike a good balance but you will begin to know more once your Business Page has been running for a while as you can then review the Facebook Insights to have a better understanding of the dynamics and preferences of your fan base.
Well, always remember that you are not alone in this journey! Please feel free to contact us and it will be our pleasure and honour to partner you in this journey.